The 1970s to 1990s are considered the golden era of Odia cinema. During this period, films like "Kanchi Meru Ganchi" (1977), "Chhai Chhaya" (1979), and "Pahala Aseema" (1980) gained immense popularity. This era also saw the emergence of talented actors like Rajendra Prasad, Bijay Mohanty, and Anupama.