Jakub started by installing a clean theme. He whispered the password he kept like a secret incantation, watched the progress bar crawl, then sprint. Templates fell into place: a soft header with the clinic name in simple serif, a call-to-action button that read Book a Session. He rewrote the About page with the same spare kindness he used with patients: a short paragraph about hands that listen, about techniques learned in a Prague studio and perfected over years. He uploaded a new gallery—photos shot on slow afternoons: a therapist’s sleeve rolled, steam on a teacup, the angle of a hand finding a shoulder.