Malayalam cinema has also been credited with promoting cultural preservation and revival. Films like "Nokketha Doorathu Kannum Nattu" (1996) and "Kireedam" (1994) showcased traditional Kerala art forms like Kathakali and Koothu. Moreover, the industry has played a significant role in popularizing Kerala's rich cultural heritage, including its cuisine, festivals, and traditions. For example, the film "Padmaavat" (2018) featured the traditional Kerala festival of Onam, introducing it to a wider audience.