This paper examines the enduring cultural phenomenon of "Simpsons Did It," a catchphrase-turned-meme that has become an integral part of popular culture. We argue that the phrase, which originated from a 2002 episode of The Simpsons, has evolved into a cultural reference point that transcends its television roots. Through a critical discourse analysis of the meme's evolution, we explore its significance as a reflection of societal values, media convergence, and the blurring of high and low culture.