Proceedings of the Third International Conference on Communication, Language, Literature, and Culture (ICCoLliC 2024)

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Social media has also become a major player in the entertainment industry. Platforms like YouTube, TikTok, and Instagram have given rise to a new generation of influencers and content creators, who have built massive followings and lucrative careers by producing and sharing their own content. Social media has also become an essential tool for traditional entertainers, allowing them to connect with fans, promote their work, and build their personal brand.