As Jayamalini's career progressed, so did her fashion sense. She began to experiment with new styles, incorporating Western elements into her traditional Indian looks. The 1980s and 1990s saw her embracing a more glamorous persona, with bold, bright colors and daring outfits that showcased her confidence and flair. Her fashion choices during this period were often trend-setting, with many of her on-screen looks becoming instant hits with fans.