Southern Charm as Cultural Performance Southern charm is often defined by polished manners, storytelling, an emphasis on courtesy, and a cultivated ease in social settings. It’s performance as much as personality: a practiced smile, a refined vocabulary, a reverence for tradition. In the evocation “Oh Alex,” we imagine someone entering a room and being greeted with a soft, affectionate exclamation — signaling recognition, approval, and belonging. That single phrase demonstrates how charm functions performatively to include those who conform to its codes and signal exclusion to those who do not.