The entertainment industry has always been a dynamic and rapidly evolving sector, driven by technological advancements, changing audience preferences, and shifting business models. The rise of digital media has further accelerated this evolution, with streaming services, social media, and online platforms becoming essential channels for content creation and distribution. However, on March 24, 2023, the entertainment industry experienced an unprecedented disruption, known as Freeze 24/03. This event saw a sudden and widespread halt in entertainment content creation and distribution, leaving audiences and industry professionals stunned.