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Kerala culture has had a profound impact on Malayalam cinema, with many films reflecting the state's traditions, customs, and values. The film industry has often drawn inspiration from Kerala's rich literary and artistic heritage, incorporating elements like Kathakali, Koodiyattam, and Ayurveda into their narratives. For example, the film "Amaram" (1971) features a traditional Kerala village setting, showcasing the state's rural life, customs, and rituals.