Another significant aspect of Japanese entertainment is J-pop, or Japanese popular music. J-pop is a genre that encompasses a wide range of musical styles, from idol pop to rock and electronic dance music. Artists like AKB48, Arashi, and Kyary Pamyu Pamyu have achieved immense success in Japan and abroad, with their music videos and concerts attracting millions of fans. J-pop has also played a crucial role in promoting Japanese culture, with many artists incorporating traditional elements into their music and performances.