One of the most significant factors contributing to the growth of Indonesian entertainment is the rise of digital platforms. The widespread adoption of social media, streaming services, and online video platforms has created new opportunities for Indonesian artists, producers, and content creators to showcase their talents and reach a wider audience. For instance, Indonesian music videos on YouTube have gained immense popularity, with many local artists such as Isyana Sarasvati, Raisa, and Afgan achieving millions of views and subscribers on the platform.