The ALS Angels 25:01 challenge can be seen as a form of user-generated content (UGC) that was created and disseminated through social media platforms. The challenge was simple: individuals would pour a bucket of ice water over their heads, film it, and then share it on social media using a specific hashtag (#ALSicebucketchallenge). The challenge quickly gained popularity, with celebrities such as Chris Hemsworth, Dwayne "The Rock" Johnson, and Bill Gates participating and sharing their videos. The challenge was not only a form of entertainment but also a way to raise awareness and funds for ALS research.