The song's music video, featuring YouTube personality, Matilda Djerf, was also a critical component of its success. The video's simple yet engaging narrative contributed to the song's viral appeal, amassing hundreds of millions of views on YouTube. "Faded" not only established Walker as a formidable talent in the EDM scene but also served as a template for future music producers. The song's global success demonstrated the power of digital platforms in breaking artists and the potential for self-produced music to reach a massive audience.